Cyclists for Change

  • Client: Godrej

A campaign sponsored by Godrej, to promote its new bamboo bike in a cause related manner. We got two young and selfless cyclists to travel the length of our country to create awareness and raise funds for the girl child. A marginalized girl child’s journey in India is as tough as the terrain while traveling from Kanyakumari to Kashmir and this was the message that the cyclists spread to create engagement and drive action, through crowd funding. This campaign was hosted by ‘Fuel a Dream’ and it raised a record sum for the NGO IIMPACT to create schools for girl child education in the most marginalized areas of India.