#AadhiwaliZindagiMitao

  • Client: The Wishing Factory

#AadhiwaliZindagiMitao, an influencer led campaign where people upload half-faces on their social media to symbolize the half-life Thalassemia Major patients live. We launched this campaign on 8th May 2019, which is World Thalassemia Day with an aim to increase awareness about this disease and the importance of testing.