About

Siriti means the power within us to influence others. We believe in the power of creativity. We believe that brands and organizations have the opportunity to shape the way we live. When we bring these two beliefs together, we get 
Creativity for Humanity.

We work with brands to help them have a more powerful role in our lives. We partner with non-profit organizations to present their purpose and impact better. We pursue:


  • Clarity that can liberate.
  • Ideas that come from life and can be owned by the brands.
  • Nuances in execution across mediums, to create the desired response.

  • What are you looking at? 
    What our audiences watch has changed drastically over the past 10 years. How we connect across the different forms and formats they watch today -  will determine success.  

    So what’s important while talking to today’s viewer  (we see the consumer as a viewer today – always watching) 


    Our 3D Approach

    Depth

    Be clear about your brand – what you care and stand for. Seek a human insight that can spark an idea that can fuel stories.

    Design

    Demand disruptive design in how MarComm is brought alive. Adopt a human-centered approach to how MarTech solutions are conceived.

    Digital

    Every idea or solution will need to live a digital life. It’s oxygen.


    Awards

    #AadhiwaliZindagiMitao

    Gold

    Best Use of Hashtags

    Gold

    Best Use of Instagram

    Gold

    Best Performance Marketing

    Silver

    Best Use of User Generated Content

    Click here to know more about the campaign
    #KuchPyarePalChurao

    Silver

    Best Performance Marketing

    Silver

    Best Short Form Video

    Click here to know more about the campaign
    #AadhiwaliZindagiMitao

    Silver

    Healthcare Services

    Bronze

    Positive Change: Social Good Non Profit

    Bronze

    Small Budgets: Services

    Click here to know more about the campaign
    #AadhiwaliZindagiMitao

    Gold

    Best Use of Influencer Marketing

    Gold

    Best Small Budget Digital Marketing Campaign

    Click here to know more about the campaign
    #AadhiwaliZindagiMitao

    Silver

    Best User-Generated Content used for a Campaign

    Silver

    Best Social Influencer Campaign

    Click here to know more about the campaign
    Campaign's South AsiaBoutique Agency of the Year
    Vainateya Gavai included in #40Under40 list ofIndia's most disruptive minds

    Team Siriti

    Sohan Shah
    Co-Founder
    Gets dangerously animated about insights and ideas. 20 years marcom experience across India and South East Asia. Is hoping modern science will help him play basketball like a 20 year old again.
    Connect on LinkedIn
    Vainateya Gavai
    Co-Founder
    Engineer in love with Digital Solutions. Draws a wire frame like a work of art, has some framed at home. Loves everything design, digital and edible.
    Connect on LinkedIn
    Pradyumna Chauhan
    Creative Consultant
    Former NCD McCann. With around 20 years of advertising experience across agencies like Ogilvy, McCann and JWT, he is currently engaged in creative projects across media platforms. At Siriti, he guides creative on some of our key initiatives as a consultant.
    Connect on LinkedIn
    Vijay Lalwani
    Creative Consultant.
    Copy and Film
    Prolific and surprising at work, deeply profound in life. Over 15 award-winning years in advertising. Wrote and directed Karthik Calling Karthik.
    Ashima Narain
    Creative Consultant.
    Photography and Film
    Represented by National Geographic Creative, she brings craft and compassion to all her work. Her kids are divine.
    Huzaan Khodaiji
    Film and copy
    Knows content, music and all the right moves to make a film look right. She did not drink that drink.
    Vipul Indulkar
    Art
    A film-maker in the making who is obsessed with wooden furniture. Outside of work, I am a backpacker looking to take roads less traveled.
    Damini Kashelkar
    Art
    Wants to make everything look beautiful, sharp and simple. She also wants to be a cat.
    Kaumudee Chavan
    Art
    Is balanced like her layouts. Holds the Ward 'A' record for her name being pronounced wrong.
    Amol Pawar
    Studio
    Does the heavy lifting, all the little corrections and detailing. Smiles 90% of the time.
    Amy Bahulekar
    Copy
    Digital brain, human heart. Always found near musical instruments. Gets as excited about makeup as she does about chess theory.
    Saurabh Gogate
    Copy
    Writes like it’s his right. Is hungry right after lunch.
    Rohil Paralkar
    Servicing
    Always the first one in, total commitment, owns what he does. Wishes he also owned the Red Devils.
    Bhavin Parmar
    Servicing
    Is a servicing man, flexible and focused. Loves his bike; he last walked on a road 7 years ago.
    Taher Indorewala
    Servicing
    Quick learner, soft speaker. Looks a bit like Sunder Pichai.
    Anamika Joseph
    Servicing
    Stays true to servicing by following the mantra of Unlearn-Learn-Evolve-Adapt. Wishes to teleport with her motorcycle to explore and travel the world.

    Our Clients