About

Siriti means the power within us to influence others. We believe in the power of creativity. We believe brands and organizations have the opportunity to shape the way we live. When we put these two belief systems together we get
Creativity for Humanity.

This is our driving force. We work with brands to help them have a more powerful role in our lives. We partner with non-profit organizations to bring alive their effort and impact. We focus on:


  • Getting the brief right.
  • Finding a rich insight.
  • Coming up with a powerful idea and not forcing it to fit a rhyme.

  • And then making all touchpoints work together for maximum impact.


    Team Siriti

    Sohan Shah
    Co-Founder
    Gets dangerously animated about insights and ideas. 20 years marcom experience across India and South East Asia. Is hoping modern science will help him play basketball like a 20 year old again.
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    Vainateya Gavai
    Co-Founder
    Engineer in love with Digital Solutions. Draws a wire frame like a work of art, has some framed at home. Loves everything design, digital and edible.
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    Pradyumna Chauhan
    Creative Consultant
    Former NCD McCann. With around 20 years of advertising experience across agencies like Ogilvy, McCann and JWT, he is currently engaged in creative projects across media platforms. At Siriti, he guides creative on some of our key initiatives as a consultant.
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    Vijay Lalwani
    Creative Consultant.
    Copy and Film
    Prolific and surprising at work, deeply profound in life. Over 15 award-winning years in advertising. Wrote and directed Karthik Calling Karthik.
    Ashima Narain
    Creative Consultant.
    Photography and Film
    Represented by National Geographic Creative, she brings craft and compassion to all her work. Her kids are divine.
    Damini Kashelkar
    Art
    Wants to make everything look beautiful, sharp and simple. She also wants to be a cat.
    Rohil Paralkar
    Servicing
    Always the first one in, total commitment, owns what he does. Wishes he also owned the Red Devils.
    Taher Indorewala
    Servicing
    Quick learner, soft speaker. Looks a bit like Sunder Pichai.
    Huzaan Khodaiji
    Film and copy
    Knows content, music and all the right moves to make a film look right. She did not drink that drink.
    Amol Pawar
    Studio
    Does the heavy lifting, all the little corrections and detailing. Smiles 90% of the time.
    Bhavin Parmar
    Servicing
    Is a servicing man, flexible and focused. Loves his bike; he last walked on a road 7 years ago.
    Saurabh Gogate
    Copy
    Writes like it’s his right. Is hungry right after lunch.
    Kaumudee Chavan
    Art
    Is balanced like her layouts. Holds the Ward 'A' record for her name being pronounced wrong.

    Our Clients