• Client: Chalo, BEST

We are proud to be the agency partner for the #PudheChala campaign by BEST Chalo. It’s rare that a phrase seeped in culture fits in so beautifully with a launch campaign, like it was meant to be.

This campaign showcases Sachin Tendulkar and Anil Kapoors journey with the iconic BEST buses and announces BEST’s new digitally powered features that makes bus travel more convenient and enjoyable for Mumbaikars.

See the other #PudheChala films that highlight the features of the BEST Chalo app at
Live Bus Tracking - https://www.youtube.com/watch?v=uesNR1lfT1A
Digital Tickets - https://www.youtube.com/watch?v=g9NAympDpzw
Live Passenger Indicator - https://www.youtube.com/watch?v=k0Ef-w9reXU