#KuchPyarePalChurao

  • Client: Chalo

Based on the insight that commuters deeply value even the few extra minutes that knowing where their bus is on Chalo gives them, the #KuchPyarePalChurao campaign was launched on Valentine’s Day 2019 with the aim of increasing usage of the app. The campaign was launched with three films that showed how Chalo users made the most of the time that they saved. Along with these films, an integrated digital, outdoor and radio campaign to promote this message and was also run. The films were met with a great response, garnering over 5.8 million views on Facebook and Youtube within a week of being launched and seeing high engagement from the community.