Roshni (Lighting Up Young Minds)

  • Client: Dharma Life

Part of Dharma Life’s mission is to rally social change in villages through activation and involvement. On 8th September, the International Day of Literacy, they conduct the ‘Lighting Up Young Minds’ activity across several villages in India. Lit up by Solar lamps and the power of reading, this activity engages children to learn and imagine the future in new ways. We created a character called Roshni, through whose eyes and life we bring LUYM to life.