Snakes & Ladders

Part of Dharma Life’s mission is to rally social change in villages through activation and involvement. Regular usage of sanitary napkins, which can significantly improve menstrual health, is extremely difficult to achieve. We worked with the Dharma Life team to gamify our campaign to drive this change. We used the snakes and ladder game to help them internalize the benefits of better menstrual hygiene practices. We even embedded a monitoring and evaluation component into the entire campaign to drive action and habit formation.