As a relatively new brand in the highly competitive sound accessory space, we needed to give Artis an edge in the market and in its marcom. We decided to focus on promoting it’s speaker range heavily, because it was it’s best selling category and also had a range advantage. We launched this campaign with
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We used a very familiar ‘vocabulary’ connected to Bluetooth speakers and appropriated it to a role in life; asserting that Artis speakers will always be there for you, encouraging you as you dream, desire, aspire and express – pairing with your every emotion.