Around Oct 2020, as the 1st wave of Covid started easing a bit… Sneha, a Mumbai based NGO and MCGM were deeply concerned that the youth had become careless about Covid appropriate behaviour which may spike Covid in Dharavi again.
Our insight was to make the youth aware of becoming
'Victims' of their own 'Over Smartness'.
We had to challenge them. We asked them …
CORONA GAYA NAHI?
almost mockingly and then establishing the reality, authoritatively.
CORONA GAYA NAHI.