We for Village / Sangram

  • Client: Dharma Life

Over the past two years, Dharma Life has been activating its existing rural network of over 17,000 Dharma Life Entrepreneurs – trained change agents from within the community - to tackle the effects of the COVID-19 pandemic in a holistic way. Through their ‘We for Village’ Alliance, they have focussed efforts on creating awareness, addressing basic needs and improving economic conditions on ground. The program is active across 14 States reaching over 500K households.

Our role was in the design of the program and communication across topics like COVID-19 awareness, myth busting, vaccination and bringing the community together, among others.